Featherlight Collection
Away, 2024-25
Collection concept ownership
Silhouette development
Trend & color research
Trim & branding development
Away’s take on approachable, trend-driven silhouettes that offer functional travel features at an accessible price.
The launch involved creating a cohesive design language through material sourcing, new branding & logo treatments, sketching & silhouette development, color research, hardware development, and campaign & PDP assistance.
Sketching & Silhouette Development
Color, Material, and Branding Refinements
Key Features
Hidden Airpod PocketEasy Access Phone Pocket16 in laptop compartmentsTravel Ready PocketLuggage Attachment
Backpacks
Crossbodies
Totes
Duffles