Featherlight Collection
Away, 2024-25
Away’s take on approachable, trend-driven silhouettes that offer functional travel features at an accessible price.
The launch involved creating a cohesive design language through material sourcing, new branding & logo treatments, sketching & silhouette development, color research, hardware development, and campaign & PDP assistance.
Competencies:
Design code & silhouette development
Material & color development
Trend & color research
Collaborators:
Luigi Auricchio, Erica Blair