Diaper Bag & New Product Categories

Freshly Picked, 2017

Designed Freshly Picked’s market expansion into diaper bags and accessories, creating the #1 selling diaper bag at Nordstrom and BuyBuy Baby within the first year of launch. 

Developed and designed new product categories: bags, kid’s and women’s sneakers, soft sole shoes, and sandals. 
    Competencies:
    Silhouette Development
    Ethnographic Research

    Collaborators:
    Cambria Evans
    Sam Van Slooten, 2025